Ghost Restaurants / Delivery Only
As more customers are turning to dining options that provide high quality food as well as instant gratification, ghost restaurants are a concept that we think could catch on even more so in 2019. A ghost restaurant is a “virtual” restaurant with online menus and ordering. This allows for frequent menu changes and efficient ingredient ordering based on consumer habits which are easily tracked and analyzed through the online system. This delivery-only style restaurant is ideal for high rent neighborhoods since it alleviates the upfront risk of acquiring a brick and mortar storefront. This lowered barrier to entry can allow for more creativity as new restaurants experiment with their ideas and new menu items. It has been estimated that almost 60% of new restaurants fail within the first few years of business, making restaurants a fairly risky venture, so the ghost restaurant idea helps to mitigate some of that risk for new restaurants.
Mobile payments have already become fairly widespread, but we see this growing even more in the years to come. A payment is considered mobile when either a customer pays using their smartphone, or, when a server can bring a mobile POS and process the payment instantly at their customers’ location. Mobile payments benefit the customer as it can be more convenient, improving the customer experience. Meanwhile, it also benefits the restaurant with quicker processing and the opportunity to serve more customers. Depending on your system it can also provide the ability to analyze customer demographics and buying trends. Mobile payments also open up the opportunity for self-service kiosks, reducing labor costs, and empowering the customer to pay and leave as soon as they are ready.
iPad menus are becoming increasingly popular at restaurants. A digital menu allows for much more flexibility in creating and adjusting menus. With traditional printed menus, changes come with the often expensive and tedious task of reprinting or reordering the menus for the entire restaurant. Digital menus can provide valuable analytics to determine what items are most ordered and/or viewed and what items may need to be removed or adjusted based on users’ preferences. Furthermore, there is also technology becoming available that ties the digital menu and ordering into an inventory system which further facilitates efficient service and improved inventory management.
Do you agree with these predictions? Let us know in the comments and whether or not you have adopted any of these technologies at your own restaurant. We’d love to hear about your personal successes or challenges!